Pizza Case

Adrian Balingit James Andrei Cantavieja Monica Dy Cristine Givera Kim Pastidio MOJACKO Objectives ? Activities ? Recommendation ? To give an actual engender of driveing a enquiry. ? To learn the place or contribution of the reading self-collected through research in the organizations decision-making activity ? To sanction in try for ing the principles already acquired in preparing recommendations relating to the objective at hand. ? 1. We are a newly hired tradeing Manager of a pizza pie pie pie Company in the Philippines, and we are tasked by the watchfulness to hand over our plan of action for the improvement of the social clubs performance. 2. We conduct an interview to at least 50 respondents that we think represents our scratch m arket. We consider the following questions in the conduct of our research ? When thinking of Pizza , what is the commencement observation print that comes to your mind? (write alone the prototypal brand m enti oned by the respondents) ? What brand of pizza keep up you eaten fit? ? If you are to buy a pizza now, what brand of pizza will that be? 3. We tabulate our digest and findings; present them apply the format given. 4. mildew the following: ? intellectual dower ? food market deal ? Heart Share 5. decide who are the: [Table] ? market Leader ? merchandise follower ? Market contender 6.

Determine the RSOM (relative share of market): [Table] ? Leader Brand ? Follower Brand ? Challenger Brand Market Leader ? Tar quarter Market ? Prom otion and Advertisem ent ? Pricing ? Product Diversification ? Healt h Issues ? value of Services Market Followe! r and Challenger ? procession of their 4Ps ? emolument of their 3Us Consider the answer to the question: What brand of Pizza comes first to their mind? Mind Share = no of counts of Brand A No. of counts of all brand Example: Pizzahut Mind Share Mind share =29 =58% 50 To fancy Market Share Consider the answer to the question: What brand of Pizza have you eaten last? Market Share =No. of counts of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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